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American Association of Advertising Agencies
Institute of Communications and Advertising

 

Bookmark this page and check back often for NEWS about our ever changing industry, perspectives from Sage & You, new interviews with our sages, new course announcements and new special promotions.
Interview with John L. Dauer "How to Know What You Don't Know in Communications Planning"
 -- An interview with John L. Dauer, author of Asking the Right Questions
Interview with Jeffrey Fox "Everybody Can and Should Sell"
-- An interview with Jeffrey Fox, best-selling author of How to Become a Rainmaker
Interview with Larry Percy

"Why Hasn't Integrated Marketing Communications Reached its Full Potential? "
-- An interview with Larry Percy, widely published author on marketing and communications
Interview with Dr. Edward Volchok

"How to Avoid Fuzzy Strategies "
-- An interview with Dr. Edward Volchok, author of Taking Your Brand From Here to There

White Paper by John L. Dauer
"The Transactionalization of the Client-Agency Relationship"
-- A White Paper by John L. Dauer, Chief Learning Officer of Sage & You
Explanation of the Sage & You curriculum
"Marketing Communications Planning In The 2000’s"
-- A Point of View from Sage & You
Explanation of the Sage & You curriculum


"An Introduction to the Sage & You Curriculum"
-- An explanation of the Sage & You curriculum

 

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