| The Fundamentals of Agency Finance $49.99 Course Length: Approximately 30 minutes Course overview: Almost every decision made in a client meeting can have a financial impact on your agency’s profitability. It is important that you understand how your agency makes money. This course provides an introduction to the fundamentals of agency finance and covers the key financial components of the advertising agency business. It also reviews some common types of compensation arrangements (in terms of their characteristics, structure, pros/cons, strengths/weaknesses, etc.) and suggests ways to maximize revenue within existing types of compensation arrangements and avoid the pitfalls that lead to revenue loss. Technical Requirements: Computer audio and video (see Technical Support link for details) About the Sage: TBD |
|