How To Become A Rainmaker
Getting and Keeping Customers
By Jeffrey J. Fox

$199.00

Course Length: 1 hour, 28 minutes

Course overview:

The essence of personal selling is about gaining commitment. And this course is all about how to gain commitment.

In reality, we all sell, and sell constantly. Perhaps, not as well as we might, but we all do sell. In fact, few of us are professional salespeople, as we are mostly engaged in other aspects of business. Nonetheless, we still need to sell from time to time.

We often hear that a person is a “natural salesman.” Yet, salespeople are effective not because of who they are, but because of what they do. We also often hear the phrase “the art of selling,” but there is also considerable science to selling.

In this course, we will look at the science of selling and the best practices of effective salespeople. This course will teach you the principles, concepts and practices that can be applied to virtually any selling situation and that will help you sell more effectively.

Technical Requirements: Computer audio and video (see Technical Support link for details)

About the Sage:

An internationally best-selling author of a series of hard-hitting, instructive business books, Jeffrey Fox wrote "How To Become A Rainmaker," which has become a standard among some of the top sales organizations in the world, including Citigroup, Janus Investments, IBM and GE. Jeff is also the author of "How to Become CEO," "Don't Send A Resume," "How to Become a Great Boss," and "How to Become a Marketing Superstar."

Jeffrey Fox is the founder and President of Fox & Company, Inc., a marketing consulting firm that specializes in marketing strategy development, innovation enhancement, selling skills training, branding, and various applications of a proprietary value-selling methodology called dollarization.

Prior to founding Fox & Company, Jeffrey was Vice-President, Marketing of Loctite Corporation. He was also Director of Marketing for the wine division of The Pillsbury Co., and held various senior level marketing jobs at Heublein, Inc. including Director of New Products. A winner of "Sales & Marketing Management" magazine's Outstanding Marketer Award, he is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world.

Jeffrey graduated from Trinity College in Hartford, Connecticut, and earned his M.B.A. from Harvard Business School.