Agency Operational Courses

Write What You Mean, Mean What You Write
How to Improve Your Business Writing Skills

Writing may be the single most important skill to develop in business. Learn the principles of effective writing, as well as suggestions for the use of language, structure, organization of content, format and art direction.

How to Write What You Have to Write
Practical Suggestions for Writing Common Documents in an Agency

There are several types of documents commonly used in the agency business. This course provides practical suggestions for business letters, memoranda, meeting or conference reports, various major documents (e.g., proposals, recommendations, plans & reports) and the use of e-mail.

Creating Presentations That Communicate Effectively
How to Plan and Structure Presentations That Work

Powerful presentations are the result of rigorous planning and meticulous preparation. This course provides some basic principles and a range of suggestions for analyzing your audience, setting your objective, developing a strategy, organizing your agenda, and other important planning and preparation steps that lead to effective presentations.

Improving Your Presentation Technique
Practical Suggestions for Writing & Delivering Effective Presentations

This course provides practical suggestions that you can easily apply to writing your presentation (including introductory remarks, agenda concepts, openings, closings, and transitions). Additionally, the course covers designing visual aids (tips for design, color, type, graphics), creating value-added leave-behinds, rehearsing and delivering your presentation (e.g., control, position, posture, eye contact strategies, movement and gestures, voice modulation, etc.).

The Fundamentals of Agency Finance
How Advertising Agencies Make Money

Almost every decision made in a client meeting can have a financial impact on your agency’s profitability. It is important that you understand how your agency makes money. This course provides an introduction to the fundamentals of agency finance.

How To Become A Rainmaker
Getting and Keeping Customers

Anybody and everybody can and should sell. Learn the nature and principles of consultative selling, as well as practical steps, tools and tips to become more proficient in the practice of selling.