American Association of Advertising Agencies
Institute of Communications and Advertising

 

Philosophy

We are dedicated to providing actionable e-training for today's marketing professionals who are seeking to build cost-effective marketing communications in a dramatically changing marketing communications landscape. Our objective is to offer a curriculum that provides a strategic framework for managing the future.

Our approach is to coalesce our industry knowledge and experience with compelling content from recognized experts, incorporate adult learning principles, and deliver e-training in a practical, easily accessible, and affordable manner.

Bringing the Sages to you

Our courses are the result of a highly collaborative process that includes:

  • Authors who are recognized experts in the industry – our “Sages” – and whose material is viewed as valuable and inspiring. They are either practitioners or academics with practitioner experience.
  • Professional trade association alliance partners who provide us with valuable input and feedback from their members to ensure that our offerings apply to the daily challenges faced by marketing professionals.

Founded by experienced practitioners

The founders of Sage & You are marketing communications professionals – real practitioners – who have in-depth experience in all facets of marketing communications. Together we have worked on 60 brands in more than 35 product categories as marketers, advertising agency and communications executives, and marketing consultants.

Our knowledge, practice, and relationships in this industry, combined with our vast exposure to training (from conception to creation to participation), puts us in a distinct position to deliver a unique learning experience.

Other services

In addition to our online course offerings, Sage & You can help your organization assess your training needs, develop training solutions, and/or develop custom online courses. Whether you want to start from scratch or incorporate your own proprietary information or process into one of our courses, our e-publishing and industry knowledge and experience can help you get there. Please contact us for further information regarding consulting services.